Zinc pyrithione
The scalp active in most drugstore shampoos. The European Union prohibited it in cosmetics from 1 March 2022; it is still permitted in the United States. Becon's formulas are built without it.
New at Litko
Korean professional scalp care, matched to your scalp.
Becon is a Korean professional scalp care line — the kind sold to salons and clinics in Korea rather than stacked on a drugstore shelf. It is made by COSMAX. This is the three-step set we would start you on.
- Choose the shampoo for your scalp — oily, dry, or easily irritated
- Conditioner and scalp ampoule included, the same in every bundle
- No zinc pyrithione, parabens, or PEGs
- Made by COSMAX. Vegan, sulfate-free, pH 5.0–6.0
“I can’t stop touching my hair, it feels so much fuller and softer …”
Trusted where hair is a profession
A Korean professional line, not a drugstore one.
Becon is a professional line, used in salons and clinics and by more than 1,500 scalp care brands in Korea — including several of the country's largest salon chains. The formulas sold here are the same ones used in those chairs.
Juno Hair alone runs more than 180 salons across Korea. Figures reported by Becon.
What's actually in it
The ingredients that do the recognizable work, and what each one is.
- Glycine Soja germ extractSoybean germ extract, grown and extracted under Becon's own patent. It appears in all five formulas and is the thread running through the line.
- Centella asiaticaThe "cica" of Korean skincare — the plant extract that turns up in almost every Korean calming product. Here it is in the oily and dry shampoos and in the ampoule.
- PanthenolProvitamin B5, a humectant used in both skincare and hair care. In the picky and dry shampoos.
- Ceramide NPA lipid of the same family found naturally in skin. In the I am Silky conditioner and the ampoule.
- Tea treeMelaleuca alternifolia oil, long used in scalp products for its clean, sharp character. In I am Picky.
- Peppermint and spearmintWhere the cooling finish in I am Oily comes from. It is a sensation, not an active.
- Hyaluronic acid and 17 amino acidsA humectant that holds water, plus amino acids — the components keratin, the protein hair is made of, is built from. In I am Dry.
- Jeju green tea and lava sea saltBoth sourced from Jeju island, off Korea's south coast. In the I am Nourisher ampoule.
Full ingredient lists are printed on every bottle. Ask us if you would like them before you buy.
What's not in it
Two we leave out on purpose.
Parabens or PEGs
Parabens are a widely used preservative class; PEGs are common emulsifiers and solvents. Neither appears in any of the five Becon formulas.
Also formulated without sulfates, silicones, phthalates, and synthetic colorants.
3steps, about five minutes
17.6fl oz per bottle
5.0–6.0pH, close to your scalp
The Becon standard — made by COSMAX in Korea
Made by COSMAX
Produced by COSMAX, one of the world's largest cosmetics manufacturers, under CGMP and ISO 9001 / ISO 14001 systems.
Clean formula
No sulfates, silicones, parabens, synthetic colorants, or phthalates. Vegan certified by V-Label.
Gentle by design
Slightly acidic at pH 5.0–6.0, close to the scalp's own. Rated Excellent by Dermatest.
Data-driven
Formulated from a database of more than 40,000 analyzed ingredients, and built around 30 scalp types Becon maps with an AI scalp analysis and a questionnaire.
Patented extract
Every formula carries Glycine Soja (soybean) germ extract, grown and extracted under Becon's own patent.
Romantic Moments
A fresh floral top note over a soft base of woods and musk.
Which shampoo is yours — oily, dry, or sensitive?
Go by how your scalp feels two days after washing.
Step 1 · Option A
I am Picky
For a scalp that reacts easily. Cleanses gently without stripping, leaving things calm and comfortable.
- Choose it if
- Your scalp feels tender or itchy and reacts to new products
- Key ingredients
- Tea tree, panthenol, biotin, soy germ extract
- How it feels
- Soft, low-foam, unfussy
Step 1 · Option B
I am Oily
For roots that turn greasy by evening. Lifts oil and buildup with a brisk, cooling mint finish.
- Choose it if
- Your roots look flat and feel greasy by the end of the day
- Key ingredients
- Peppermint, spearmint, centella, citric acid
- How it feels
- Brisk and cooling
Step 1 · Option C
I am Dry
For a tight, flaking scalp. Loosens dry flakes while putting moisture back in.
- Choose it if
- Your scalp feels tight and dry, and you see flakes
- Key ingredients
- BHA, hyaluronic acid, panthenol, 17 amino acids
- How it feels
- Cushioned and moisturizing
If you don't know which you are, there's a simple check. Wash as normal, use nothing else, and look at your parting four hours later. Shiny at the roots, or a mark left on a pressed tissue, means oily. Tight, dull, and no mark means dry. If your scalp objects to most of what you put on it, treat it as sensitive and start with I am Picky — you can switch on the second bottle.
How to use it — the Korean scalp care routine, in order
Shampoo
Work into a wet scalp with your fingertips, not your nails. Let it sit a minute before rinsing — that minute is where the cleansing happens.
Condition
I am Silky is safe at the roots, so you don't have to keep it to the ends. Rinse thoroughly.
Ampoule
On a towel-dried scalp, part the hair and apply along the partings. Massage in and leave it.
Three times a week suits most people. Daily washers can shampoo more often and use the ampoule every other day.
Build your bundle
$105.00
Three full-size products. Free US shipping over $75.
Questions about Korean scalp care
How do I know which shampoo to choose?
Go by how your scalp feels two days after washing. Greasy at the roots and flat: choose I am Oily. Tight, dry, or flaking: choose I am Dry. Tender, itchy, or quick to react to new products: choose I am Picky. If you are between two, pick the gentler one.
Is it safe for color-treated hair?
Yes. All five formulas are sulfate-free and slightly acidic (pH 5.0–6.0), which is the range generally recommended for keeping color from lifting. There are no silicones, so nothing builds up on the hair shaft between washes.
How long before I notice a difference?
How your scalp and hair feel — cleanliness, comfort, softness, less oiliness by evening — is usually noticeable within the first few washes. Anything to do with how your hair looks overall depends on your own hair growth cycle, which takes months, not weeks. We would rather tell you that than promise a timeline we cannot stand behind.
What is in the bundle, exactly?
Three full-size products: one shampoo of your choosing, the I am Silky conditioner, and the I am Nourisher scalp ampoule. The conditioner and ampoule are the same in every bundle — only the shampoo changes.
Can I use the conditioner on my scalp?
Yes, and that is the point of it. Most conditioners are formulated for the hair shaft and kept away from the roots. I am Silky is built around ceramide NP and glycosaminoglycans to be used from root to tip.
What is a scalp ampoule?
A scalp ampoule is a light leave-in liquid applied directly to the scalp rather than to the hair. It is closer to a skincare serum than to a hair oil, and it goes on a towel-dried scalp after washing. In a Korean scalp care routine it is the third step, after shampoo and conditioner.
What is the Korean scalp care routine?
- Shampoo, chosen for your scalp type and worked into the scalp rather than the lengths.
- Conditioner, on the mid-lengths and ends.
- Scalp ampoule, applied along partings on a damp scalp and left in.
How do I know if my scalp is oily or dry?
Wash as normal, use nothing else, and check your parting four hours later. Shiny roots, or a mark left on a pressed tissue, means oily. A scalp that feels tight and leaves no mark is dry. If it reacts to most of what you put on it, treat it as sensitive.
What does "professional" mean on a Korean hair product?
It describes the distribution channel, not a grade or an approval. A professional line in Korea is one supplied to salons and clinics through trade suppliers rather than sold into drugstores and mass retail. Becon is a professional line in that sense.
Are Becon shampoos sulfate-free?
Yes — all three are made without sulfates and without silicones.
Where can I buy Korean professional hair products near Dallas?
At our shop. Litko Giftshop is in Dallas, Texas, and we keep the Becon line in stock in store as well as shipping it anywhere in the US.
Who makes Becon?
Becon is a Korean scalp care brand used in salons and by hair professionals. The formulas are produced by COSMAX, one of the largest cosmetics manufacturers in the world, under CGMP and ISO 9001 / ISO 14001 quality systems.
How Korean scalp care is different
Most Western hair care begins at the fiber. The shelf is organized around what you want your hair to look like — smoother, fuller, less frizzy — and the scalp is treated as the place hair happens to grow out of.
Korean scalp care starts a layer earlier and treats the scalp as skin. That single move explains most of what looks unusual about this routine: why the shampoo is chosen the way you would choose a cleanser, by whether the skin runs oily, dry, or reactive. Why the conditioner is formulated to be safe at the roots instead of kept away from them. And why there is a third step at all — the ampoule is a leave-in for the scalp, closer to a serum than to anything in a Western hair aisle.
None of it is complicated. It is three steps and about five minutes. It is just organized around a different starting question.
One routine does not fit every scalp.
Most shampoo is sold on hair type — straight, curly, colored. Becon starts a layer earlier, with the skin underneath. An oily scalp and a dry, tight one want almost opposite things from a cleanser, which is why this routine begins with a choice rather than a default.
The two steps that follow stay the same for everyone: a conditioner gentle enough to use at the roots, and a leave-in ampoule for the scalp itself.
Why a Korean salon line costs more
Three full-size products at salon sizes. The shampoo and the I am Silky conditioner are 17.6 fl oz each — roughly double a standard retail bottle — and the I am Nourisher scalp ampoule is 1.7 fl oz. Washing three times a week, that is months of a routine rather than weeks, which is the number worth dividing the price by.
"Professional" here describes where a product is sold, not a grade and not an approval: in Korea it means a line supplied to salons and clinics through trade suppliers rather than into mass retail. That is also why the shampoos are split three ways by scalp type instead of being sold as one bottle for everybody — a stylist would not hand the same bottle to every head in the chair.
What's in the kit — shampoo, conditioner, scalp ampoule
The scalp ampoule is the step most people here haven't used before. A scalp ampoule is a light leave-in liquid you apply directly to the scalp along a parting, not to the lengths of your hair — closer to a skincare serum than a hair oil.
Step 1 — Your shampoo
Pick one: I am Picky for a scalp that reacts easily, I am Oily for roots that turn greasy by evening, or I am Dry for a tight, flaking scalp. Whichever you choose, it is sulfate-free and slightly acidic, so it cleans without stripping.
Step 2 — I am Silky conditioner
Built around ceramide NP and glycosaminoglycans for root-to-tip moisture. Most conditioners are made for the hair shaft and kept away from the roots; this one is meant to be used on the scalp as well as the ends.
Step 3 — I am Nourisher ampoule
A leave-in for the scalp itself, with rosemary, centella, Jeju green tea, and lava sea salt. Apply along the partings on a towel-dried scalp, massage in, and leave it. No rinsing.
The scent
All five formulas share Romantic Moments — a fresh floral top note over a soft base of woods and musk. If you are sensitive to fragrance in hair products, this is a noticeable one.
Come see it in Dallas
Litko Giftshop is a Korean gift shop in Dallas, Texas, and the Becon line sits on the shelf here as well as shipping nationwide. If you would rather choose between the three shampoos in person, come in and we will help you pick.
2534 Royal Ln, Suite 123, Dallas, TX 75229 · Contact us
Becon products are cosmetics. They are formulated to cleanse, condition, and care for the scalp and hair, and are not intended to diagnose, treat, cure, or prevent any medical condition. If you have persistent scalp irritation, flaking, or hair loss, please see a dermatologist.